Noilly Prat, in Marseillan, can trace its history back to 1813 and is considered to be the birthplace of vermouth in France. Each year, over 60,000 visitors are captivated by this stunning location and its fabulous cocktail bar.
The historic building contains numerous ageing cellars filled with wooden vats, casks and oak barrels. The brand’s most iconic vermouth, Original Dry, is a blend of mistelles (grape juice with added alcohol) and aged dry wines macerated with around 20 herbs and spices, but the recipe remains a secret to this day. Other versions include Extra Dry and Noilly Prat Amber and Noilly Prat Rouge, two more subtle vermouths featuring a wider range of spices such as nutmeg, cocoa beans and bitter orange. At the end of your visit, and after exploring the new Noilly Prat museum, you will have a chance to taste these four French vermouths in the Sainte-Anne cellar. A Masterclass is also available for vermouth fans keen to create their own cocktail.
Why not make a Dry Martini “shaken, not stirred”, the favourite drink of 007, aka James Bond?
La Maison Noilly Prat
1 Rue Noilly
- High season:
May to September (closed 1 May): 10:00-12:00 pm / 2:30-7:00 pm
- Low season:
March-April & October-December: 10:00-12:00 pm / 2:30-5:30 pm
- January & February: by appointment only