Atout France is responsible for contributing to the development of the tourism industry, one of the leading economic sectors in France.
OBSERVE AND ANALYSE TOURIST MARKETS
Atout France’s primary mission is to maintain a detailed and permanent system for monitoring and analysing the international tourist market: customers and distribution networks.
This double-sided expertise regarding supply and demand enables the agency to interpret the development of the markets and optimise investment choices regarding communication, promotion or the structure of partnerships with distribution networks.
REINFORCE AND COMMERCIALISE THE FRENCH TOURISM OFFER
Atout France brings its expertise to bear with the aim of making businesses more competitive and destinations more attractive (French and international).
The agency also helps its customers with their marketing activities and with promoting tourism in France and around the world, with more than 2,800 marketing campaigns and operations every year.
OPTIMISE THE QUALITY OF PRODUCTS AND SERVICES
Atout France runs some specific projects that aim to improve the quality of tourist offerings.
This involves the rating of tourist accommodations, managing the registration of travel operators but also managing quality labels such as “Vignobles & Découvertes” for wine tourism.
INTERVENE AT LOCAL, NATIONAL AND INTERNATIONAL LEVEL
Atout France launches these missions internationally, with a network of 32 offices across 27 countries and has extended its intervention scope to 70 countries thanks to multiple collaborations with French Embassies worldwide